Expanding the list of subscribers with automated marketing You also know that the longer the list of subscribers, the better the EDM marketing campaign will be.
Conversely, the shorter the list of subscribers, even if the list has unlimited potential. The performance of EDM marketing is also hard to get through.
So let’s go back to the source, where should we start?
Everyone wants to know how to solve this problem. Although we all know to maintain the EDM marketing list, many people don’t know how to start.
Therefore, this article will demonstrate some simple and fast EDM automation marketing tips, making this arduous task big and small, small things.
Now let’s talk about EDM automation marketing . Adding the word “automation”, everything becomes interesting, but it doesn’t mean adding automation, things will be easier than ever.
So let’s get started!
Before we explain further, let’s take a look at EDM automation marketing.
What is EDM Automated Marketing?
EDM Automated Marketing can increase your mailing list and guide your marketing process on the right track. You might think this is exactly the same as your usual EDM marketing strategy. However, EDM automated marketing is very different from outdated e-newsletter marketing, and automated processes create automated mail processes that send mail with a single trigger condition.
For example, if someone fills out a subscription form or subscribes to a newsletter on your website, if the person can interact with you immediately, he/she may prefer your brand. So, for whatever reason, if someone subscribes to your email or fills in a privilege, set up a welcome email immediately, tell them how to get started, or how often your blog post is posted.
That’s why everyone loves EDM automation marketing so much, because the results of applying automated marketing are amazing.
Let’s see how to expand your list of subscribers with EDM Automated Marketing
Expand your subscriber list with automated marketing automation
1. Plan ahead
Don’t be eager to set up an automated process. Everything is difficult. Please draw up a plan first.
Therefore, before you start EDM automation marketing, you need to draw a blueprint. The success of automated marketing depends on the adequacy of preparation and the availability of all steps. In addition, you also need to master the data and individual funds of the target group, according to the data to create customized mail.
How to develop the first wave of automated EDM marketing:
- Subsequent emails are automatically sent after the email is subscribed.
- A confirmation letter is automatically sent when the visitor registration is completed.
- When you find that this customer is losing quickly, send a follow-up newsletter and interact with them.
- A renewal notice will be sent one month before the expiration.
Please follow the above four simple automatic notifications, and the marketing bumper is just around the corner.
2. Identify and target potential target audiences
Undoubtedly, the EDM automated marketing process takes up a large marketing budget.
Two methods can be imported into automated EDM marketing. The first is not doing homework at all, blindly doing it right. This saves a lot of time, right?
In the long run, the first way will eventually have a negative impact, and you will waste a lot of resources without a positive effect. However, if you choose another path, it may be difficult to get started, but in the long run, this will make your subsequent operations easier: first identify which potential customers are most profitable.
Please sort the customer list first, and the email only needs to send those customers who bring in revenue. If you don’t want to waste time and resources chasing potential customers, list classification is the key.
Therefore, please analyze who should request the mail to be subscribed to. The common classification method can be based on the demographics, interests, behaviors and potential customers of potential customers.
In addition to the ideal customers , profiles, and other demographics that you identify , you can also consider the following factors to classify potential customers:
- Has the potential customer ever bought your product?
- How to help potential customers?
- What is the past record of potential customers?
- Are potential customers a stranger?
Potential customers can be segmented in the manner described above before sending an email request to subscribe to a newsletter or request.
The above basic questions are suitable for asking each potential customer.
Now, look at these specific issues, they may be able to help you screen out qualified prospects:
- What are the most current problems that potential customers are currently trying to solve?
- What benefits can you get from potential customers?
- How many employees does the potential customer’s company have?
- What is the company’s revenue for potential customers?
Just follow the basic questions above, write down all the collected information, and classify your customer list based on this information.
3. Social media sharing
Most B2B brands don’t understand the importance of exposure on social media platforms. Many companies believe that social media sharing or appearing only on social media is more applicable to B2C brands. However, using the social media sharing button in emails encourages your target audience to share your product content on the web, increase your exposure, and ultimately increase the list of subscribers.
In fact, Facebook recently updated its application interface (API). You can send the newsletter directly to the fan page. This kind of promotion is actually quite easy to use, so that people who don’t subscribe to your newsletter can see the newsletter content and even make them your permanent subscribers.
4. Closeable pop-up window
Sometimes you need the last chance to change the idea of a potential customer.
This is when the pop-up window that can be closed can work. Don’t confuse these pop-ups with those nasty pop-up ads.
Closed pop-ups are not annoying, on the one hand because they don’t open new tabs or windows. In addition, they are really interesting, equivalent to bait attracting clicks.
5. Automated questionnaire survey
The customer wants the demand to be heard. There are difficulties in the actual implementation level, and it is difficult for companies to contact all potential customers one-on-one.
In this case, you can use a questionnaire to appease potential customers. Attach an automated pop-up questionnaire to get these pop-up questionnaires to the eye of the potential customers as they leave. You can request a customer who has been surveyed to leave an email address to get a subscriber, and the survey provides an opportunity to learn about many of the existing subscribers’ messages.
6. Analyze EDM automation marketing results
After you take all the EDM marketing steps, it’s time to analyze the results.
Is your EDM automated marketing a success or failure? Can it help you get hundreds of new subscribers?
Be aware of the answers to the above questions unless you analyze the email results. After all, if you want to solve the problem, you have to figure out where the problem is.
In addition, please record which EDM automated marketing techniques are best for you. Can the closed pop-up window? Questionnaire? Or other ways you used to expand your contact list?
The above points clearly point out how EDM Automated Marketing can quickly and easily increase the list of subscribers. If these are not enough, please read:
Why use EDM automated marketing?
For those companies that care about users, people will naturally bet more. This is where social media marketing , EDM marketing, and automation bridge the gap.
Why use EDM automated marketing?
- EDM Automated Marketing helps companies deliver the right information to their target audience at the right time.
- Automatically sending emails can interact well with your target audience and potential customers.
- Learn more about the needs of your target audience.
- Improve brand awareness.