Hello, As everyone know that how mobile has become an important part of our life but do you know that we can use this mobile for our business. Yes, we can improve our business through mobile marketing. Every business use its best marketing techniques and strategies to engage the customers and improve revenue. So from these marketing technique mobile marketing is also a one of the most important part of digital marketing. In this article i will tell you about what is mobile marketing and how it can helpful for business.
WHAT IS MOBILE MARKETING
Mobile marketing is a digital marketing strategy to promote and market the products and services by mobile phones and smartphones. Through mobile marketing we can reach our target audience and can engage the customers. Mobile marketing help to provide customers location and personalize information which saves the time and easy to engage customers. Every business person can easily understand how to do mobile marketing. It is useful for all kind of business.
TECHNIQUES OF MOBILE MARKETING
Mobile Marketing has many techniques which are effective and easy to use. Here are some the following of mobile marketing:
- SMS or Text Messaging : sms or text messaging is one of the easiest way in mobile marketing. It is the most flexible way to advertise the product and services. sms or text messaging includes two types of messaging service one is transactional sms like OTP sms, payment sms etc and second is promotional sms which include offer messages.
- MMS: Multimedia messages is also an effective way to promote products and services. we can engage and attract customers by sending images ans short videos to present our products and services.
- Mobile Application: mobile app of our company’s product and services helps to attract customers easily because customer can get all information of product and service in mobile application.
- Mobile Display Advertisements : we can advertise our product and services through internet on other mobile apps like gaming apps and free apps.
- Mobile Websites : we can create our own mobile friendly website to advertise product and services. It is very useful technique of increasing the business.
- QR code and Bar code: QR code and Bar code is also a effective tool of mobile marketing. Through QR code and Bar code customers can get all information about any product and service. It is easy to use for customers so they can attract easy with this technique.
FEATURES OF MOBILE MARKETING
- Omnipresence: At present time everyone use mobiles so we can do mobile marketing easily everywhere. We can get large number of audience through mobile marketing.
- Easy to Use: Mobile is easy to use so user of mobile is very large in this world. Its helpful to target large number of audience with mobile marketing.
- Easy to Affordable: Mobile is easy to affordable for business person so mobile marketing is cost effective for business.
- Easy to Track: Trough mobile marketing we can easily track the delivery,responses of customers and rate of conversion of audience.
- Target Audience: We can target those audience who are useful for our business.It saves our time and money.
BENEFITS OF MOBILE MARKETING
- Mobile Marketing engage large number of customers and increase the conversion rate of customers
- It is cost effective than other marketing techniques
- It increase customer relationship management
- Real time tracking of delivery and quick response to customers
- Improve the reach of marketing all over the world
- Better Customer Experience
- Easy to access for business